Slöjd translates to 'craft' in Swedish. A homage to early prototyping methods, resourcefulness, and crafting by hand.
Partnering with GOOD Magazine, we brought together 8 designers from organizations like NASA JPL, Disney Imagineering, and Two Bit Circus to build new solutions that could enhance creativity in youth and adults.
The designers spent 5 days developing two concepts. The final concepts were presented to a panel of judges from organizations like Art Center College of Design, Belkin, Adobe, UCLA, USC, and NASA JPL.
The winning concept was funded with a $50,000 seed investment.
A stellar judging panel included interdisciplinary luminaries from the fields of design, engineering, architecture, media, and education.
Lee Zlotoff / Creator of MacGyver
Mariana Amatullo / VP of Designmatters, Art Center College of Art and Design
Thorben Neu / Design Director, Belkin
Safir Bellali / Head of Innovation, VANS
Tacy Trowbridge / Education Lead, Adobe
Brent Bushnell / CEO, Two Bit Circus
Casey Caplowe / Co-Founder, GOOD Magazine
Casey Reas / Software pioneer, artist, and creator of Processing
Please see Case Study below -
My contribution: project direction / co-design of programming / marketing / co-facilitation of workshops