Headquartered in Amsterdam and working with iconic companies such as Sony and Adidas, 180 Amsterdam was at the the time the largest independent advertising agency in Europe.
As the agency won the duties for all of Sony’s North American creative, and later the Sony brand overhaul, a new office was established in Los Angeles, and I was recruited to help launch 180LA’s digital practice and capabilities.
There, I worked on strategy and digital production for Sony Consumer Electronics campaigns, backed by $20MM in media purchases. Additionally, I helped create a launch strategy for micro social network that Sony planned to build with the intent to promote a massive national product launch.
My contribution: digital strategy / concept development / production oversight / vendor management