Creative Direction

My Focus

 

 

A multilingual, entrepreneurial, future-focused strategy, marketing, and business growth leader.

Thriving in ambiguity, and guided by human-centered design principles, I aspire to envision and deliver powerful and beautiful outcomes that create new value.

Most recently, I was a Senior Strategist with renowned design and management consultancy SYPartners, cultivating new relationships on the U.S. West Coast as well as working on international assignments that significantly expanded SYPartners’ global presence and impact.

Prior to this, I worked with a range of global advertising and design firms such as A Hundred Years, TBWA\Chiat\Day, Deutsch, and 180 Amsterdam/Los Angeles, in the capacity of marketing and communications, digital product design, and consumer research — shaping strategies that helped launch products for companies such as Adidas, Sony, Visa, Samsung, and Bombay Sapphire.

In addition to my day to day work, I am deeply passionate about elevating the role of creativity in education, having co-founded numerous not-for profit projects that received recognition by FastCompany, The Los Angeles Times, MSNBC, The Guardian, Domus, Core77 Design, and The Art Directors Club.

I sit on the Board of Advisors for Torrance Center of Creativity and the DaVinci School of Design, and my innovation work has been funded by The Gates Foundation, The Hewlett Foundation, The Wasserman Foundation, Emerson Collective, The Citi Foundation, The Goldhirsh Foundation, and The Marcled Foundation.