During my time with 180 Los Angeles, we won the global account for Bombay Sapphire. A new far reaching campaign was envisioned — “The Spirit of Exploration”. A more modern and evolved idea of who Bombay wanted to be in the world and why.
With print and out of home advertising serving as a solid foundation, we created new digital and real world activations, all with the intent of bringing the participants to the edge of their comfort zone and inspiring a deeper sense of exploration.
My contribution: digital strategy / digital concept development